Film is a reflection of society, both present and past. Film and it’s innovations sometimes has to catch up to society but sometimes it leads society too. Movies are stories, movies are people who come out with ideas about something they want to say, something they want to tell someone. Movies are a form of communication and that communication, those stories, come from societies.

Why movies have become so popular. Why movies have become global.  It is because every country has stories to tell, about their past, their culture now, and views of what the future will look like through their eyes. Now the modern gadgets have popularized the film as a medium.

The world is changing now faster than you and I change our socks! It’s constantly changing, and that constantly changing world is going to induce more movie making. If you go on YouTube, you can see the most talented young people all over the world who take a camera and start to film ideas they have and put them online. They’re going to be the future of the industry. The internet has connected the world together so a person in any part of the world can put a movie on the internet which can be instantly seen all around the world, you simply couldn’t have done that before.  Movies allow people to be taken places they can’t get to on their own- be it travel, or culture, or learning. The arts are not just one, they are all connected- and movies have become a huge part of the arts.

It is in this context that  JK Cultural Revolution came to being not only  to promote Kashmiri cinema but to provide platforms to the young filmmakers of J&K State. We at JK Cultural Revolutionhelp our youngsters in J&K to share and consolidate their experiences by encouraging them to hug the world of art through filmmaking. We at J&K Cultural Revolution believe thatmovies take sides- you can agree or disagree with the content. Some movies take sides and create a conversation, and that conversation can be in any area; be it political, social, or even within specific disciplines such as fashion. Movies can create controversy, and tell difficult stories. Movies have always either taken a side, remained central, or projected something forward.  We at J&K Cultural Revolution, however, believe that movies  should be objective and portray the happenings around in an impartial way so that they become  the voice of the voiceless. Since movies are a form of art therefore they must have a Universal appeal.